bipi

In Indonesia, ~US$100 billion worth of consumer products are channelled through cornerstores (warung) annually. Cornerstores today are primarily cash-based and do not have any systems to run promotions. Bipi is a free, easy-to-use POS app for cornerstores in Indonesia. Cornerstores simply scan barcodes to instantly access products & prices, track sales and manage their stores. We facilitate promotions for FMCG brands in our stores, boosting sales by 10-60%. Our founding team has worked with large brands like Coca-Cola, Mondelez and AB Inbev, where we learned that brands spend 20% of revenues on promotions, making it a $3B opportunity in Southeast Asia.