Liv Labs

Liv Labs is a US-based consumer healthtech company making solutions for incontinence.  29 million American women worry about leaking pee in public: a $7B market. Liv Labs is developing a simple medical device to keep them dry at the gym and adaptive exercise software to restore natural continence. Device inventor, Carly Price, reimagined the humble pillow for Casper and now leads the Silicon Valley Design Lab for Ford. Company CEO, Melody Roberts, incubated digital service experiences now scaling globally at McDonald’s and Panera. We’ve raised over $2.5M, including $1.9M in SBIR grants from the NSF and NIH, based on stellar effectiveness data and user feedback like, “With this, surgery is off the table.” Our FDA-reviewed clinical trial is now enrolling at Northwestern University in Chicago, Illinois.